Every professional or Interior Design enthusiast has, once or more, heard about Trade Shows (TS). These important events are crucial for trend setting, networking and staying relevant within the industry. They often offer seminars, workshops, and other educational events that can help develop skills and knowledge in topics such as design trends, sustainability, and business management.

Held on a regional, national or international level, TS provide an opportunity for brands to network with other key industry Stakeholders, get a better understanding of their target market and identify opportunities for growth and innovation. For Interior Designers (ID), they are an optimum source of inspiration and information on the latest trends.

Why are Trade Shows important for brands?

Trade Shows provide a platform for brands to showcase their products to potential customers and demonstrate the unique features and benefits of their products and attract new business. By participating in a TS, brands build brand awareness and increase their visibility in the market. Through interactions with potential customers at trade fairs, brands can identify new sales opportunities and build relationships that can lead to future business.

Why are Trade Shows important for Interior Designers?

Trade Shows represent an opportunity for Interior Designers to network with other industry professionals, such as furniture manufacturers, suppliers, and distributors. This can help them establish valuable business relationships and gain insights into new products and trends. By testing and feeling products, ID gain a better understanding of their features and quality.

MOOZA’s Top 3 Trade Fairs

INTERNATIONAL CONTEMPORARY FURNITURE FAIR (ICFF)

ICFF is a yearly event that takes place in New York City and is one of the most prominent contemporary furniture and design Trade Shows in North America. It showcases the latest trends and designs in furniture, lighting, textiles, and other interior design products. ICFF is an important event for Interior Designers and Architects as it provides an opportunity to discover new materials, techniques, and designs that can be incorporated into their projects.

SALONE DEL MOBILE (ISALONI)

ISALONI is an international furniture fair that takes place in Milan, Italy, and is one of the most significant events in the world of ID. It features exhibitions from some of the most influential and innovative furniture designers, manufacturers, and brands from around the world. Salone del Mobile is important for interior designers and architects as it provides an opportunity to network with industry professionals and discover new products, materials, and trends.

MAISON ET OBJET

Maison et Objet is a bi-annual trade fair that takes place in Paris, France, and showcases the latest trends and designs in interior decoration, furniture, lighting, and other design products. Maison et Objet is also a platform for designers and manufacturers to showcase their products and gain international exposure.

Click here to explore MOOZA‘s exhibition at Portugal Home Week. 

“A catalyst for artistic expression”, MOOZA’s first slogan. Thought to be a high-end furnishings and home accessories brand, has created a collection of curated items, made from high-quality materials like marble, solid wood and stainless steel. Such knowledge for matters and design comes from its founder ZAGAS Group, founded in 1948, and awarded many times for its elegant items. Located in an industrial region in the north of Portugal, well-known for its expertise in furniture manufacturing, MOOZA had found every foundation to make its big launch, and, now, re-design.

“We had the elegance from ZAGAS, but wanted to create something that felt more artistic and collectable. That’s how MOOZA was first born”

Well inserted in the Interior Design industry, our Product Designers and Creative Directors thought from the beginning that exquisite and natural materials would represent the soul of every object. “We are fortunate to be located in one of the richest areas of Portugal, when it comes to these kinds of materials. We never thought of another choice but to source regionally”, so they said. Solid wood, marble, stainless steel and glass contributed to an initial collection of more than 20 products.

Social responsibility and sustainability is one of MOOZA’s main concerns. The design and furniture manufacturing industry is under constant scrutiny for polluting processes and procedures that are hard to manoeuvre. However, we guide our actions and strategies towards a road of sustainable growth and constant improvement. It is important to know that our materials have higher quality and are responsibly acquired from natural resources. Moreover, MOOZA’s concerns go beyond its sources. Our workshops are under constant supervision and modernization in order to guarantee a safe production process and the correct use of machinery. We respect artisanal techniques and ensure these processes are conserved and honoured during the entire production. 

It is clear now that MOOZA aims to create durable items, not only in its construction, but in its design. “Even though we created an artistic collection, it is also timeless. We really wanted these collectable objects to jump from generation to generation”, said our Creative Designer. Timeless design has a continuous aesthetic power, formed from its core to be ageless. Rounded shapes, simple lines, natural materials and discreet drawings are the foundation, then paired with exceptional details. 

MOOZA wasn’t meant to be commercial, but attending a specific style, and, therefore, a specific taste and clientele. Reviving our slogan “A catalyst for artistic expression”, we aim for our pieces to inspire a different approach to interior design. MOOZA wants to be “the” piece, “the” breath taker, “the” differentiator. And so, every piece has a sequential number engraved in itself. A physical proof of its exclusivity. 

Click here to explore our range of products.